Do you need help with Google Analytics?
In this article I am going to show you how to track your landing page for free using Google Analytics.
There are much easier methods, like using Leadpages for example which does all the tracking for you.
But Leadpages costs $37 per month, so this article will show you how to do it for free.
How to work out your conversion rate or opt-in rate of your landing page.
All you need to know is how many unique visitors visited your landing page,
and how many people opted in and became your leads.
These two numbers are what you need to track to find them out.
In order to track your conversions, you will need your own thankyou page in addition to your landing page.
When you have these two numbers for any given period, you just divide your number of leads or conversions by your unique visitors, to get your opt-in rate percentage.
For example, 15 people visit you landing page and 4 people decide to opt-in.
4 divided by 15 equals 0.27 give you an opt-in rate of 27%.
If you are not very techy and uncomfortable editing html code, you might struggle to use Google Analytics.
In my opinion Analytics is over complicated and very user-unfriendly.
It was clearly designed for professional large website developers, as it has lots of powerful features that you will probably never need.
But Google Analytics is free and available to all so lets make the best of it!
In my hangout video on this page, I go into detail on everything you need to know to track your landing page.
But here is a summary of what I discuss in the video:
- Why you should track in the first place, to know your numbers.
- Creating a profile of your website page in Analytics (called properties).
- Where to find the code in this ‘property’ that you need to paste in to your landing page html code.
- Where to find the code in this ‘property’ that you need to paste in to your thank you page.
- How to monitor your visitors and goals in Analytics.
I hope you found this article useful. I was reminded of the basics of knowing your numbers a few years after I had first learned them.
It is vital you know what your opt-in rates are.
When you know, you can then test different sources of traffic and can tell which ones work the best for that particular landing page.
Remember, dont shoot blind in the dark, know your numbers and always track new traffic sources!
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